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How things have changed.
Now disagreements feel deadly serious. Like when your colleague pronounces that wearing a face mask in public is a threat to his liberty. Or when you see that one of your friends has just tweeted that, actually, all lives matter. Before you know it, you’re feeling angry and forming harsh new judgments about your colleagues and friends. Let’s take a collective pause and breathe: there are some ways we can all try to have more civil disagreements in this febrile age of culture wars.
1. ‘Coupling’ and ‘decoupling’
The first is to consider how inclined people are to ‘couple’ or ‘decouple’ topics involving wider political and social factors. Swedish data analyst John Nerst has used the terms to describe the contrasting ways in which people approach contentious issues. Those of us more inclined to ‘couple’ see them as inextricably related to a broader matrix of factors, whereas those more predisposed to ‘decouple’ prefer to consider an issue in isolation. To take a crude example, a decoupler might consider in isolation the question of whether a vaccine provides a degree of immunity to a virus; a coupler, by contrast, would immediately see the issue as inextricably entangled in a mesh of factors, such as pharmaceutical industry power and parental choice.
2.____________________
A study at Arizona State University, U.S., analysed more than 100,000 comments on a forum where users post their views on an issue and invite others to persuade them to change their mind. The researchers found that regardless of the kind of topic, people were more likely to change their mind when confronted with more evidence-based arguments. “Our work may suggest that while attitude change is hard-won, providing facts, statistics and citations for one’s arguments can convince people to change their minds,” they concluded.
3. Just be nicer?
Finally, it’s easier said than done, but let’s all try to be more respectful of and attentive to each other’s positions. We should do this not just for virtuous reasons, but because the more we create that kind of a climate, the more open-minded and intellectually flexible we will all be inclined to be. And then hopefully, collectively, we can start having more constructive disagreements — even in our present very difficult times.
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What is Distance Learning and Why Is It So Important?
The true potential of technology to change behavior
Technology could successfully change behaviours where decades of campaigns and legislation have failed. With the quantified self already walking among us and the internet of things within easy reach, digital technology is creating unprecedented opportunities to encourage, enable and empower more sustainable behaviours.
If we are to unlock the power of technology we must be more ambitious than simply digitising analogue strategies or creating another communications channel.
The true potential of technology lies in its ability to do things that nothing else can do. In behaviour change terms, the potential to succeed where decades of education programmes, awareness campaigns and product innovation have failed; to make a difference where government policy and legislation has had limited impact.
Using behavioural insights, it is possible to highlight the bottlenecks, drop out points and achilles heels of traditional behaviour change efforts — the reasons why we have failed in the past — and apply the unique possibilities of technology to these specific challenges.
Overcoming our limitations
Luckily, the history of the human race is almost defined by its ability to invent stuff that bolsters its feeble capabilities. That stuff is, of course, what we generically refer to as 'technology'. And in the same way that the internal combustion engine and the light bulb allow us to overcome our relatively feeble powers of motion and perception, so digital technology can be directed to overcoming our relatively feeble powers of reasoning, selfcontrol, motivation, self-awareness and agency—the factors that make behaviour change so difficult.
Herein lies the true potential of technology: not in the laboratory or the workshop, but in an understanding of the behavioural dynamics that define the human condition, both generally and within the context of a specific user-group, market segment or community.
Fonte: JOHNSON, Steven. Recognising the true potential of technology to change behaviour. Disponível em:<https://www.theguardian.com/sustainablebusiness/behavioural-insights/true-potential-technology-change-behaviour>