In “... Dream big, but keep your feet on the ground.”, the ...

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Reasons why the Airbus A380 failed

    On 14 February 2019, Airbus announced their A380s have been cancelled, with production ending in 2021. After 12 years of shaky business and development, its closure didn’t come as a surprise. The dream is over for the world’ largest passenger airliner. Why was the king of the airliners forced to land so quikly? Here’s what happened:

•  poor business planing finds itself at the heart of the A380’s downfall. Most of all A380’ eggs were put in a basket called Emirates, Airbus biggest buyer.
•  bigger isn’t always better. With a wingspan of almost 80 meters was difficult to guide the giant four-turbine around airports.
•  airbus failed to antecipate how consumer’s tastes in air travel would change over the years. Passengers nowadays prefer smaller airports, using direct routes to their destinations.
•  although a seating capacity of 800 may seem impressive at first, it is not easy to fill them up, even when you give discounts and make promotions.

    Airbus A380’ closure perhaps teaches us all a lesson or two. Dream big, but keep your feet on the ground.

Adapted from https://www.slashgerar.com.